Sunday, 27 March 2011

Example Digi Pak

We've been looking into example digipaks in a hope of finding influences and inspiration for our own. Lots of digipaks have interesting layouts and designs, with multiple fold outs or referencing other styles.



This image of a Gorillaz digipak, for a Greatest Hits album, has been designed with reference to all of their works. The concept behind the band has also been incorporated on the right, giving reference to the band's creative vision and their style, this being the cartoon characterisation of the band members. The left side of the digipak is covered with text, typical for most album designs, and as it is a greatest hits album, summarising their work, it has details on the band's career and their origins. The disc itself has been designed to appear as a 7" vinyl, this is a stylistic statement, as vinyl's are a generally considered more respectable and 'cool', as they are now generally considered an obsolete technology. 
The digipak as a whole gives a huge impression of the band, linking to their style and to their previous works. We thought this would be a good idea to incorporate into our ancillary tasks, as Pink Floyd's artistic and iconic reputation is not something we would want to exclude, as it will easily give the product a heightened sense of respect amongst the audience. Using their already established achievements would also be encouraged by the institution, as this would ensure that the product is received well by the audience, and therefore sell. To be honest, anything with the name 'Pink Floyd' on it will sell, with their level of fame.

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