Editing

 In order to give our film more hallucinogenic depth, we felt we needed to add more colour and 'trippy' effects.
On the left here, it shows us using the colour corrector tool in order to adjust the colour of some of the shots. we felt this could give it much more typical appearance, suiting to the psychedelic genre; colour alteration being synonymous of psychedelic videos, symbolizing drug trips.

 On the left here we are showing how we used the offset tool to split up a shot and then blended the visuals to give a really 'trippy' effect. The shot was quite bland before this, simply tracking around him as he lay on the floor, doing this to the shot we felt it made it much more visually intense and gave a better impression of his state of mind.





The images below display how we have used basic shots of generally anything colourful and used the kaleidoscope effect in order to turn it into a trippy visual. We did this various other shots and spliced them into the anger sequence. We made sure the shots had a lot of movement in order to match the pace with the rest of the sequence.

More Editing

 A technique we have utilized within our piece is meshing shots together mixed with a cross fade. In order to do this we needed to take two identical shots and over lap them, while having either one with the two actors as if they were walking side by side. We took these shots in our final shoot and have edited them now. The shot overlapped perfectly and we added a gradual fade to the right hand image, this gave the impression that the female actor was disappearing as she walked beside him. This gives the impression of loss, explaining the narrative to the viewer; in a sense, this is the most important shot as it explains what has happened to the audience very blatantly.

Example Digi Pak

We've been looking into example digipaks in a hope of finding influences and inspiration for our own. Lots of digipaks have interesting layouts and designs, with multiple fold outs or referencing other styles.

This image of a Gorillaz digipak, for a Greatest Hits album, has been designed with reference to all of their works. The concept behind the band has also been incorporated on the right, giving reference to the band's creative vision and their style, this being the cartoon characterisation of the band members. The left side of the digipak is covered with text, typical for most album designs, and as it is a greatest hits album, summarising their work, it has details on the band's career and their origins. The disc itself has been designed to appear as a 7" vinyl, this is a stylistic statement, as vinyl's are a generally considered more respectable and 'cool', as they are now generally considered an obsolete technology. 

The digipak as a whole gives a huge impression of the band, linking to their style and to their previous works. We thought this would be a good idea to incorporate into our ancillary tasks, as Pink Floyd's artistic and iconic reputation is not something we would want to exclude, as it will easily give the product a heightened sense of respect amongst the audience. Using their already established achievements would also be encouraged by the institution, as this would ensure that the product is received well by the audience, and therefore sell. To be honest, anything with the name 'Pink Floyd' on it will sell, with their level of fame.

Record Label

Pink Floyd's record label is EMI records. The company is a global name and is the label for hundreds of main stream artists, such as U2, Blur and The Beatles. Founded in 1931, it is now one of the world's leading music labels. They were founded in Britain and continue to operate out of London.
It's extremely important for music videos to suit the needs of both the artist's creative visions and the institutions desires, as they are interested in public reception and the need for the product to sell. While we create the product and the ancillary tasks, we have to consider how they would see the products and how they would want to influence them, such as ensuring the public interest is maintained and that links to Pink Floyd are sufficiently made. Judgements like this can be made through looking at other products by artists from EMI, even Pink Floyd, and analysing their marketing methods. This should give us a good idea of how they tend to influence the production process.

coffee and tv

We studied this video in class, analysing the narrative form within the music video. We used Roland Barthes narrative codes to do this, identifying each one within the text.
The codes are:

- Enigma - represented by the aim of the milk carton and why he is going where he is going.
- Symbolic - The general threatening nature of the 'outside world'
- Cultural - The presence of the picture on the milk carton
- Action - presented through the destruction of the 'female milk carton'
- Semic - represented through the themes of coming of age and running away from home, reinforced through the milk carton 'missing person' advert and what that connotes.

These codes are relevant when planning a narrative and we will apply them to our own in order to judge and improve upon the ideas we already have. Hopefully through doing this we will be able to refine our narrative to a higher standard, allowing the meanings and themes we have already established to be presented more effectively.

Ancillary Task cont.

We've decided to use the prism logo from the album cover for 'Dark Side of the Moon.' As the song is from the album it's obviously appropriate, plus it will help to connect with Pink Floyd fans. Encorporating this logo into our images will help to create a stronger bond between the product and the band itself, plus would help if it were to be promoted, simply due to the iconic nature of the logo.

Ancillary task ideas

We've been working on our ancillary tasks, these being the album artwork and promotional poster. We have had to think of ideas which will tie into the effect that the music video and the song itself tried to put across, this being the idea of death and coping with loss. We decided that we should use pictures of our original location of the dilapidated house, as this house appears very lonely and depressive. The point of this is to give the impression of alienation and solitude, as the house appears to reflect the person living inside and that they would be of a similar disposition. The house also portrays the idea that the person living inside had a life at a time, a life which has collapsed and become hollow and was destroyed, similar to the condition of the house.
We are going to try to incorporate Pink Floyd-esque styles with these images and are still finding ways in which to do this.

Storm Thorgerson

To influence our ideas with for our ancillary tasks we looked into the designs of many of the original Pink Floyd album art work and how they were presented. One of the artists who produced many pieces of work for them was Storm Thorgerson, a renowned artist, especially at the time of many of their releases.
He produced album art work for a large majority of their releases including their most prevalent works such as 'Dark Side of the Moon', 'Wish You Were Here', 'The Division Bell' and 'Animals'.
Thorgerson was famous for his bizarre images and imaginative creations. Many of the albums are closely associated with the images they bear as artwork, such as the Dark Side of the Moon prism, which is a globally recognised icon of the album.
We felt it would be a good idea to use these works as a means to influence our work in order to make it appear close to that which is already globally recognised as Pink Floyd 'Style'. One main influence is of course the Dark Side of the Moon prism, as this is the album which we are using a song from.
Thorgerson continues to work with bands today, such as the band Muse, producing artwork for their albums 'Absolution' and 'Black Holes and Revelations'.


Here are some examples of his album artwork: